A few key factors to consider would be:
1. TIME – how fast do you need the financing for? Traditional lenders take about 30-45 days for a purchase and about 2-3 weeks for a refinance.
2. CREDIT – if your credit is below 600 you may have a hard time getting approved with a traditional lender.
3. TYPE OF TRANSACTION – Renovations, major construction projects, private sale, little to no money down purchases, purchasing a student rental are some examples that may require an alternative lenders.
4. INCOME – if you are purchasing a property and don’t have enough income to service the loan a traditional lender will decline your application.
These are just a few examples.